A photographer is pledging to plant 25 trees for every baby she snaps a picture of to help offset carbon footprint.
Nevina Holland, has been working closely with Ecologi, one of the leading climate action organisations in the UK, to make her small business more sustainable.
Her goal, moving forward, is to help tackle the huge issue of climate change and she is urging other local businesses to follow in her footsteps.
Nevina, who runs Peekaboo Studios in London Colney, which specialises in maternity and newborn photography, says she has always had a vision to run her business sustainably but admitted she never knew where to start.
An example of Nevina's work. Credit: Peekaboo Studios
After a career in marketing, Nevina set up Peekaboo in 2010 and after ten years, she is ready to make the changes necessary to help make a positive impact on the environment.
Through the funding from Peekaboo Studios, Ecologi will help the small business offset its carbon footprint by planting 25 new trees in Madagascar, Mozambique and Nicaragua in Africa every time she photographs a newborn.
The award-winning photographer will name the mini forest of trees that she plants after the family of the baby that she shoots. That family will then be able to track the progress of their trees throughout their lives and even visit the trees if they wanted to.
Peekaboo Studios has also helped to turn waste into biogas in Thailand and produce fuel efficient stoves in Honduras.
Nevina plans to go further, making personal lifestyle changes, such as converting to an electric vehicle and switching to a renewable energy supplier.
A Russian doll inspired photograph of a newborn. Credit: Peekaboo Studios
She is also taking part in the Sustainability Festival that is taking place in St Albans this weekend.
As part of her sustainability drive, Nevina has also started to offer every newborn parent she works with, Mama Bamboo nappy samples to trial, which are more Eco Friendly and natural to use.
Nevina said: "I feel so proud to be supporting Ecologi and Mama Bamboo to help save the planet and taking part in this years, Sustainability Festival 2021.
"I realise that currently, I will never be able to change every aspect of my life to become fully climate positive but if I can at least make a start, by taking baby steps like this, then I can feel a sense of achievement that I have started to take some sort of action.
"The world is not going to save itself so this is the right thing to do and I hope others will join me in this battle."
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