For the first time a St Albans based fashion company will be heading to the captial city to showcase their unique spring/summer 2016 collection to fashion houses from around the world.

Love UR Look will be amongst some of the most established brands at this years LondonEdge Trailblazing Designers, which takes places at Kensington Olympia.

LondonEdge support and provide a platform for designers of alternative fashion and this year will be holding its 33rd exhibition. It is renowned for celebrating both emerging and well established brands that push the boundaries of fashion - from vintage-inspired looks to rainbow hair colours and cutting-edge street wear.

Love UR Look will be bringing their collection of dresses to the show that have been designed and created using ethically sourced fabrics and trims. Founder of the brand, Ronke, says they cannot wait to be part of LondonEdge.

"We really excited for our maiden voyage," Ronke says. "We chose the show exhibit out new collections because we know that it's a step in the right direction for the brand. We're looking forwards to showcasing our designs to a variety of new buyers from all over the world, networking with peers in our industry and the many advantages that being part of such an iconic trade show has to offer."

Olympia West, Kensington, London W14, February 7-9. Details: londonedge.com/visitors.